In literary terms, a conceit[1] is an extended metaphor with a complex logic that governs an entire poem or poetic passage. By juxtaposing images and ideas in surprising ways, a conceit invites the reader into a more sophisticated understanding of an object of comparison.
http://en.wikipedia.org/wiki/Conceit
How savoury it could be, this chocolate bar of yours,
It gives you an inner glow
Which radiates warmth to those around you
Craving after the chocolate
Consume the carbs and the calories
Forget about the nutrition facts...
if any
So buy chocolate, quickly act!!!
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